If you're looking to build a well-rounded, "all-in" Social Media Strategy for your small business, there are 6 main categories of items you'll want to consider.
1. Your Social Media Mindset: We've blogged before about the perspective most small business owners should have on their follower count. Your mindset in how you approach social media will likely make or break how long you'll stick with it. If you're expecting millions of followers, you'll likely be disappointed and abandon your accounts. Your approach should be about process and connection - have a plan, help people, share, and be human.