Garamond just got canceled by the U.S. District Court Of Appeals in Washington D.C. and this bodes a larger question here that needs to be addressed…
All in Marketing & Communicating
Election Day
Why “The Most Important Election of Our Lifetimes” is a hunk of garbage they’re trying to sell you...
Notifications Off, Productivity On
Recently, I turned off ALL the notifications on my phone, except for the phone call app itself. Here's what happened...
Searching for the Truth
When scouring the internet for information, please be on the lookout for the dangerous phenomenon Neil deGrasse Tyson discusses here…
What I Learned from 80 Original LinkedIn Posts
So, I’m convinced that ‘Likes’ and ‘Comments’ have nothing to do with how many times Linkedin shows your posts to others. Let me tell you why…
(AudioBook Report) Talking to Strangers by Malcolm Gladwell
Just Finished Malcolm Gladwell's 'Talking to Strangers' and there's more than one important message I took away...
The Real Magnet
“It’s clear the main reason Amazon wanted to be here was the availability of a skilled tech workforce…”
How to Sell Yourself Without a Business Card
You can sell a product or service for a significant amount of money and do it without a business card. We've done it, and you can too. Here’s what we did…
(Book Report) This is Marketing by Seth Godin
Just finished Seth Godin’s (Buffalo native) ‘This is Marketing’ and here are some ideas/takeaways from the book…
You Are Now Free to Stream
Santa Golisano is coming to town, and the reason this announcement is so important has nothing to do with Netflix. Here’s why new internet is huge for us…
The 6 Categories of a Social Media Strategy
If you're looking to build a well-rounded, "all-in" Social Media Strategy for your small business, there are 6 main categories of items you'll want to consider…
Love vs Fear, in Marketing
The child doesn’t walk to her father who just returned home from military service nor does she walk away from the scary dog running towards her. She runs. And marketing is often about motivating people to run...
Why How Many Followers You Have Shouldn't Matter
Should your social media follower count matter to your small business? Probably Not. And there's one huge problem with the way that most small business owners or managers starting a social media program think…